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Good Experience: Thoughts on Customer-led Marketing

an10na

“Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.” - David Herbert Lawrence

Good Experience: Thoughts on Customer-led Marketing

“This trend, so the thinking goes, allows customers to ‘own’ a brand by creating their own uses and extensions of it… Like all quick-hit trends, [customer-led marketing is) as delicious as the maraschino cherry on top of a sundae; and about as nutritious, too. Taste it, perhaps, but don’t forget the ‘meal,’ no matter how everyday or unglamorous it may seem::providing a simple, basic customer experience.”

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About

Born in Africa, raised in North Carolina, and of Indian decent, I am a cultural smorgasbord. For the last 7 years, I have worked in San Francisco at agencies that focus on user centered design such as Hot Studio, Creative B'stro and Noise 13 and have had the privilege of working with clients such as eBay, NEC, Johson & Johnson, Symantec, Roku, Zone Alarm, SOMA Magazine and Mezzanine.

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