Is there something strange about this campaign? I feel at odds with it, I like the idea and concept but the notion that the world as we know it is underwater or surrounded by dessert and models nonchalantly finding some sort of peace with their surrounding creates a rift in my mindset that this world is seriously fucked up in its priorties. Perhaps I’m just feeling a bit sensitive today.
Born in Africa, raised in North Carolina, and of Indian decent, I am a cultural smorgasbord. For the last 7 years, I have worked in San Francisco at agencies that focus on user centered design such as Hot Studio, Creative B'stro and Noise 13 and have had the privilege of working with clients such as eBay, NEC, Johson & Johnson, Symantec, Roku, Zone Alarm, SOMA Magazine and Mezzanine.
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