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Diesel: Global Warming Ready

an10na

“Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.” - David Herbert Lawrence

Diesel: Global Warming Ready

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Is there something strange about this campaign? I feel at odds with it, I like the idea and concept but the notion that the world as we know it is underwater or surrounded by dessert and models nonchalantly finding some sort of peace with their surrounding creates a rift in my mindset that this world is seriously fucked up in its priorties. Perhaps I’m just feeling a bit sensitive today.

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About

Born in Africa, raised in North Carolina, and of Indian decent, I am a cultural smorgasbord. For the last 7 years, I have worked in San Francisco at agencies that focus on user centered design such as Hot Studio, Creative B'stro and Noise 13 and have had the privilege of working with clients such as eBay, NEC, Johson & Johnson, Symantec, Roku, Zone Alarm, SOMA Magazine and Mezzanine.

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