Born in Africa, raised in North Carolina, and of Indian decent, I am a cultural smorgasbord. For the last 7 years, I have worked in San Francisco at agencies that focus on user centered design such as Hot Studio, Creative B’stro and Noise 13 and I have had the privilege of  working with clients such as eBay, NEC, Johson&Johnson, Symantec, Roku, Zone Alarm, SOMA Magazine and Mezzanine.

As the Director of Interactive Projects at Noise 13 I orchestrated information architecture into branded web campaigns, UX driven online experiences for large scale sites and managed day to day operations of the interactive department.

At Creative B’stro, as a Design Director I crafted schematics (IA) and designed dynamic flash sites and applications, database driven websites, interactive demos, and managed a team of eight where I was able to provide leadership, insight on process driven online user experiences and web development. I also consulted clients on the design process, search engine optimization, IA, application development, web standards, best practices and emerging social media technologies.

I am currently employed at Hot Studio, working with a great team and organization.